Interesting text isn’t it? So the next time you hear some marketing chap waffle on about storytelling in business remember:

When people told themselves their past with stories,
Explained their present with stories,
Foretold the future with stories,
The best place by the fire was kept for
The Storyteller 

and consider who you would wish to give up the best place by the fire for. 

 

1 Comment on The Rise of The Storyteller.

  1. Interesting, isn’t it, how when we first become aware of something that has always been there, it seems so new.

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