Barnum statements; words that mean something to everybody depending on the context but actually mean nothing at all; yes, Darren was a master of Barnum statements. He’d worked out years ago that the Internet is to business what religion is to science. People are happy to have their everyday explained by science but when push comes to shove they’ll throw all common sense out of the window, look to the stars, cross themselves, face the north, kiss a relic and even burn a heretic if it stops them from landing in purgatory.

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